Friday, March 16, 2007

Life Elevated

My governor has decided that our former state slogan, "The Greatest Snow on Earth" is not good enough anymore and we need a new one. He has chosen "Life Elevated". It has become a source of humor in the Beehive State because frankly, nobody really gets it.

Life Elevated-what does this really mean? And does it give me bragging rights for my state?

1 comment:

alisonwonderland said...

hmmm. this is the first i've heard of this - and yet when i googled, i found that this new slogan was launched in april 2006. (i guess they haven't achieved any great level of brand recognition yet!)

what does it mean? i have no idea! i'm going to have to ponder on this one.